What’s in a Name?
The Seraphim (“burning ones”) are the highest order of beings in traditional angelology, and feature in all three of the Abrahamic religions. The word derives from the singular “seraph” (to burn) or else “saraph” (serpent) in Ancient Hebrew. We chose the ardour and passion with which we carry out our work, but also because the word Seraphim, derived from both singular words, can also arguably be translated as “fiery flying serpent”, and a fiery flying serpent would be a dragon, which coincidentally is the national symbol of Wales, the country of our origin!
A Little History
Seraphim Pictures was first formed in January 2006 following an R&D trip to Hollywood, CA, by the company directors Daniel Lyddon and James Morgan. A writer and actor respectively, the two met through a film industry training scheme whilst working in community arts in South Wales. A shared love of film, plus the opportunity to feed the creative fire of both parties led to the creation of a business that would further their goals within the creative industries both domestically and internationally.
From humble origins creating short films, corporate movies and covering arts events in South Wales, the company grew through visits to Hollywood and the Festival de Cannes to encompass feature film and documentary productions, short form entertainment and web series for streaming platforms. Today Seraphim Pictures is headquartered in Cardiff, South Wales, with plans to open a branch office in Hollywood in the first quarter of 2022.
The Company Logo
Having gone through various iterations featuring religious iconography, in 2011 the company directors engaged graphic artist Dale Jordan Johnson of Riverghost Designs to create a new logo to accompany the release of its short film The Final Punchline. The logo features a six-winged angelic figure, alternatively stood above or beside the company name, and takes pride of place as part of our company ident.
The Company Ident
The re-brand that followed the design of the current company logo eventually led to the redesign of the company ident to coincide with our tenth anniversary in 2016. The ident, which features on our homepage, was developed by Daniel Lyddon following the design and colour scheme created by Dale Jordan Johnson. The clip, which now precedes all of our productions, sees the six-winged Seraphim zooming towards the screen through a star-flecked nebula before the company name fades in followed by an underscoring lens flare. The ident is accompanied by an orchestral fanfare scored by Goldsmith Award-winning composer George Kallis of Cinematic Soundscapes.
Looking to the Future
The film industry has changed significantly since our start in 2006. Streaming platforms, mobile tech and advancements in audio-visual equipment have created opportunities for production and distribution that simply didn’t exist when the company was formed. Moving into the future, Seraphim Pictures will be making full use of those opportunities in the development of both feature-length and short-form content across varying genres. The fourth quarter of 2021 will see the launch of our online sales platform, a collaboration with Singapore-based Vuulr, to sell content worldwide all year long. In addition to branching out transatlantically, 2022 will see us exploring the app space for further opportunities in production and distribution.